Letter From September SponsorEdge.com Newsletter
With the recent news about spectators losing their lives and others seriously injured (for more information visit www.fast-aid.org/california-200.html ), I am reflecting on how tight knit the Motorsports Industry really is. It seems as if the industry is large simply because there is racing all across our country, but the reality is, you realize how small we are when a tragedy strikes. As spectators, racers, vendors and sponsors walk through the gates at a race, we know the risk of getting hurt is present. We understand the risks but we go anyway. Most of the time people come and go to the races without harm, have a great time and talk the whole way home about the experience. There are those rare occasions in which someone is injured.
This also has me thinking about how much the industry gives back. Take a moment and look at the websites and Facebook accounts of people in the industry. Most have a charity or organization they donate to, raise funds for or even started an organization on their own. I cannot think of another industry that pulls together to help each other out when the need arises, the way the Motorsports community does.
How many of you have helped a competitor with a spare part so they can get on the track to compete? How many of you have raised funds for a charity or even donated winnings to an organization you belong to? How many of you have held your breath until you know a racer is okay after a crash and checked on them later? We have seen first-hand a racer pull his competitor from a burning truck and risk his own safety. I have been around racing a long time and there isn’t one racer I can think of who hasn’t done one or all of the above at least a time or two.
Take a few moments to look at industry websites, social media profiles, press releases, etc. Everywhere you look you see ribbons of different colors, you see logos of charities, you see donate here buttons on home pages. You can also find interviews of racers who give back to their communities. These charities span a variety of subjects from cancer, to humane treatment of animals, to saving trails and everything in between. I know the news likes to report all the bad things going on in the world, but if you take a moment to look, you will see an enormous amount of selflessness happening all around us.
Click Here To Read September SponsorEdge.com Newsletter
Cindy Lenz
President & Corporate Relations
SponsorEdge.com
Email: cindy@sponsoredge.com
www.sponsoredge.com
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